Is The glamour Market Coping With The Recession?
Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Designers used to using high end materials that cost alot, are now expected to use cheaper material but still achieve the same effects. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Where there was money used to solve a problem before is now being solved with creative solutions, which gives them some inspired works. The designers that tapped into the spirit of the times and choose alternative means to the catwalk to demonstrate their lines. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Some designers have gone one of two ways, either tailor their designs to the rich, who are uneffected by the credit crunch or have chosen to target the general public with simpler looking designs and a smaller price tag.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Shoppers have begun to think about what they buy, and are purchasing high end clothing without the high end price tag. Debenham’s reported a double digit sales increase coming upto xmas while sales and profits increased this year.
The demand in America and Europe was dropped, in the Middle East demand has risen. So focus has began moving to the Middle East as designers focus more on that market and try to gain back some of the revenue thats disapeared from America and Europe.
So people arent spending as much, but the important thing is that they are still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. Designers are welcoming the challenge of the recession and letting it inspire them, rather than letting it have a negative imapct.
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