Spas are Recession Proof Says ISPA
You might think that during a global economic downturn, health spas would suffer from loss of custom. You might reckon that people are spending their money only on essentials right now and not on luxuries that they don’t strictly need. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. They then backed this up with figures that showed visits to health spas in 2008 were up a whopping 16% on 2007 statistics. So how and why is this case?
Experts who work for the ISPA have suggested that it is because spas can adapt their offerings relatively quickly in relation to the market that they will survive. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and indulgent body wraps, selling the concept of ‘why not? You’ve earned it’.However, the same offerings would not go down well in a recession. Marketing things as ‘luxury’ when people’s finances have taken a hit is not the right option. Very cleverly, spas take action and alter their angle of attack.
Spas can claim to offer people exactly what they need when they are suffering from a period of high stress or anxiety. A full body massage is usually the first thing they push, along with the suggestion that it will remove all the tension from your body and get you back on your feet again. Instead of pampering facials, you can now get a invigorating exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
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